Content
Wes Carter
Staff Writer · the workhorse
What Wes does
Wes drafts the bulk of your brand-grounded content — fast, on-voice, and grounded only in approved claims and product facts. He is the engine’s output.
How Wes works
- Takes the brief from Maya and the voice spec from Bex.
- Drafts on-voice articles at volume and at speed.
- Uses only approved claims and verified product facts — never invents.
- Lists anything unverified as an assumption for human review.
- Hands every draft to Edie for QA.
Owns: draft volume. Hands off to: Edie.
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