Analytics & Reporting

Quinn Adeyemi

Analytics Lead & Attribution · the truth-teller

What Quinn does

Quinn runs the analytics pod and owns the single source of truth: traffic to leads to pipeline to revenue. She closes the loop back to Grace so the plan keeps improving.

How Quinn works

  • Connects GA4, Search Console, Google Ads and HubSpot into one view.
  • Builds the funnel model: traffic to leads to pipeline to revenue.
  • Attributes pipeline to content and channels across long cycles.
  • Reports what’s working and what to cut.
  • Closes the loop back to Grace to re-plan.

Owns: source of truth, attribution.  Integrations: HubSpot, GA4.