Analytics & Reporting
Quinn Adeyemi
Analytics Lead & Attribution · the truth-teller
What Quinn does
Quinn runs the analytics pod and owns the single source of truth: traffic to leads to pipeline to revenue. She closes the loop back to Grace so the plan keeps improving.
How Quinn works
- Connects GA4, Search Console, Google Ads and HubSpot into one view.
- Builds the funnel model: traffic to leads to pipeline to revenue.
- Attributes pipeline to content and channels across long cycles.
- Reports what’s working and what to cut.
- Closes the loop back to Grace to re-plan.
Owns: source of truth, attribution. Integrations: HubSpot, GA4.