Strategy & Research

Grace Okafor

Head of Growth · the orchestrator

What Grace does

Grace is the orchestrator. Calm and decisive, she sees the whole board and turns your single growth goal into a staffed, sequenced plan — then keeps every specialist moving toward pipeline. You direct Grace; she directs the team.

How Grace works

  • Translates your goal (e.g. “grow pipeline for our backup product”) into a quarterly growth plan.
  • Breaks the plan into initiatives and assigns the right specialist to each step.
  • Sequences the work so research feeds strategy, strategy feeds content, content feeds distribution.
  • Tracks status across the team and surfaces the few decisions that need you.
  • Re-plans every cycle based on what the analytics pod reports.

Owns: the growth plan, sequencing, status.  Works with: you.  Hands off to: Cole, Ava, Maya.