Strategy & Research
Grace Okafor
Head of Growth · the orchestrator
What Grace does
Grace is the orchestrator. Calm and decisive, she sees the whole board and turns your single growth goal into a staffed, sequenced plan — then keeps every specialist moving toward pipeline. You direct Grace; she directs the team.
How Grace works
- Translates your goal (e.g. “grow pipeline for our backup product”) into a quarterly growth plan.
- Breaks the plan into initiatives and assigns the right specialist to each step.
- Sequences the work so research feeds strategy, strategy feeds content, content feeds distribution.
- Tracks status across the team and surfaces the few decisions that need you.
- Re-plans every cycle based on what the analytics pod reports.
Owns: the growth plan, sequencing, status. Works with: you. Hands off to: Cole, Ava, Maya.