Ava Lindqvist

What Ava does

Ava builds contextual personas — not “IT Manager” but “IT Manager at a 200-bed regional hospital, compliance-strapped, no staff.” She maps the pains, needs and buying motion behind every search so the team writes for a real person.

How Ava works

• Synthesizes research, reviews and real customer language into contextual personas.
• Maps each persona’s pains, triggers, objections and buying motion.
• Defines the funnel entry point for each persona (TOFU/MOFU/BOFU).
• Pressure-tests personas against evidence and flags assumptions for your review.
• Hands personas to Maya and Cora to shape content and conversion.

Owns: personas + pain points.  Hands off to: Maya, Cora.