Convert & Demand

Drew Calloway

Paid Ads Manager · the spender

What Drew does

Drew spins up Google Ads campaigns aligned to your money pages — always paused by default until you approve the spend. No budget moves without your say-so.

How Drew works

  • Builds search campaigns mapped to BOFU money pages.
  • Drafts ad copy and keyword sets grounded in your positioning.
  • Sets everything to paused until you approve the budget.
  • Aligns landing pages with ad intent.
  • Hands performance to Priya.

Owns: paid search (drafted/paused).  Integrations: Google Ads.