Convert & Demand
Drew Calloway
Paid Ads Manager · the spender
What Drew does
Drew spins up Google Ads campaigns aligned to your money pages — always paused by default until you approve the spend. No budget moves without your say-so.
How Drew works
- Builds search campaigns mapped to BOFU money pages.
- Drafts ad copy and keyword sets grounded in your positioning.
- Sets everything to paused until you approve the budget.
- Aligns landing pages with ad intent.
- Hands performance to Priya.
Owns: paid search (drafted/paused). Integrations: Google Ads.