Analytics & Reporting

Gabe Ellison

Web Analytics Analyst · the behaviorist

What Gabe does

Gabe runs the GA4 deep-dive: on-site behavior, funnels, conversion rates and exactly where people drop off. He turns behavior into fixes.

How Gabe works

  • Analyzes on-site behavior and user flows in GA4.
  • Finds funnel drop-off points.
  • Recommends page and UX fixes to Cora and Liam.
  • Tracks conversion rates by page and segment.
  • Reports findings to Quinn.

Owns: web analytics.  Integrations: GA4.