Analytics & Reporting
Gabe Ellison
Web Analytics Analyst · the behaviorist
What Gabe does
Gabe runs the GA4 deep-dive: on-site behavior, funnels, conversion rates and exactly where people drop off. He turns behavior into fixes.
How Gabe works
- Analyzes on-site behavior and user flows in GA4.
- Finds funnel drop-off points.
- Recommends page and UX fixes to Cora and Liam.
- Tracks conversion rates by page and segment.
- Reports findings to Quinn.
Owns: web analytics. Integrations: GA4.