Strategy & Research
Bex Romano
Brand Voice Strategist · the mimic
What Bex does
Bex ingests your site, blog and brand guide and learns to sound exactly like you — tone, vocabulary, approved claims and the things you never say. She is the reason the output is on-brand instead of slop.
How Bex works
- Ingests your site, docs and brand guide to build a brand-voice spec.
- Extracts tone, preferred and avoided vocabulary, and concrete style rules.
- Catalogs the approved claims and verified product facts writers may use.
- Surfaces anything unverified for your review instead of guessing.
- Supplies the voice spec that grounds every writer’s draft.
Owns: the brand-voice profile. Hands off to: all writers.