Strategy & Research

Bex Romano

Brand Voice Strategist · the mimic

What Bex does

Bex ingests your site, blog and brand guide and learns to sound exactly like you — tone, vocabulary, approved claims and the things you never say. She is the reason the output is on-brand instead of slop.

How Bex works

  • Ingests your site, docs and brand guide to build a brand-voice spec.
  • Extracts tone, preferred and avoided vocabulary, and concrete style rules.
  • Catalogs the approved claims and verified product facts writers may use.
  • Surfaces anything unverified for your review instead of guessing.
  • Supplies the voice spec that grounds every writer’s draft.

Owns: the brand-voice profile.  Hands off to: all writers.