Cole Mercer

What Cole does

Relentless and thorough, Cole reads your site and every competitor to map the landscape and find the angles nobody owns yet. He turns market noise into the specific gaps your content can win.

How Cole works

• Crawls your site and competitors to map positioning, messaging and content coverage.
• Identifies under-served topics and angles in your category.
• Builds a competitive matrix of claims, proof points and gaps.
• Surfaces comparison and “alternative to” opportunities for BOFU pages.
• Feeds findings to Ava for personas and Maya for the content map.

Owns: competitive + market research.  Integrations: web.  Hands off to: Ava, Maya.