Maya Chen

What Maya does

Maya turns research into a plan. She builds the pillar-and-cluster map across the funnel and decides which archetype each topic needs — so coverage is deliberate, not random.

How Maya works

• Builds the pillar/cluster content map from research and personas.
• Assigns funnel stage and archetype (definition, comparison, compliance, TCO, hub, authority) to each topic.
• Prioritizes topics by intent value versus effort.
• Briefs each post with its target intent and internal-link targets.
• Keeps the calendar balanced across TOFU, MOFU and BOFU.

Owns: the content map.  Hands off to: Sol, the writers.